People are becoming more conscious of the origins of their items. They are most concerned with making sure that employees are paid fairly and that products are produced in a way that minimizes their negative effects on the environment. It makes sense that this shift in consumer culture would eventually affect diamonds since they are typically the most significant and expensive purchases a person makes.
As I am sure you already know, Banks are uncomfortable with diamonds, but there is a clear need for financial assistance in our industry.
Maybe now is the right time to launch fresh marketing initiatives and make the necessary investments to bring in more business or buy a an investment stone that does not require another partner.
Owl Financial Group is providing alternative financing for the diamond and jewelry industry secured by diamonds, luxury watches, gold or jewelry for over a decade.
A large part of OWL’s growth is through word-of-mouth from our previous clients and referrals.
As a Jewelry and Diamond business,in 2022 your presence on Instagram and Tik Tok became essential. According to statista.com there are 4.6 BN global active social media users, Instagram has 2BN monthly active users and Tik Tok is the most downloaded social media app worldwide.
According to Martin Rapaport “The diamond industry is undergoing fundamental disruption as political, economic and social forces break the supply chain, reduce demand, and shift consumer attitudes. We are heading into a perfect storm with new realities, challenges, and opportunities.”
According to RAPAPORT News the diamond industry finds itself in the middle of many external forces.
The Russia-Ukraine war has modified the stockpile circumstance and harmed US interest for Alrosa merchandise. Lockdowns in China have decreased deals in the Far East market.
The idea of doing business differently as an independent jeweler, manufacturer or diamond dealer will be the key to success today and in the future.
“If a jeweler is waiting for the market to return to the way things were, he will be putting himself into a precarious position”, said Owl Financial Group's CEO Kathy Hillelson."
…including when and where the earliest diamonds were found, how they were used symbolically in the early days, how they go through the mining process, and more!
It’s not a new concept, but it certainly is an effective one. So what exactly is leverage and how can your business use leveraging to multiply its revenue?