Online marketing tips for the upcoming Cyber week
The retail and online industries' biggest shopping days are rapidly approaching. The four days of the biggest Cyber Week of the year are as follows:
November 24 -#ThanksgivingDay
November 25-#BlackFriday
November 26- #SmallBusinessSaturday
November 28- #CyberMonday
Here are our five tips on how to maximize your sales during these dates:
1.First, immediately begin your advertising campaigns
Haven't started yet? I suggest starting sooner than later. If you start spreading the word about your Black Friday social media promotion early in the week, you will reach more people.
2. Boost sales urgency
Due to Cyber Monday's 24-hour span, you can include several countdowns. This is a great way to keep your clients interested. Create urgent messages to promote your jewelry. "While supplies last" or "for a limited period" emphasize a sense of urgency.
Always include a note or disclaimer in the content or post caption to specify when your promotions begin and end.
3. Social media
Make this year's Black Friday and Cyber Monday the best ever by utilizing the many features offered by the various social media platforms.
Think of using Instagram or Facebook to make direct sales. Share as many Reels and Stories as you can. Don't be shy about advertising on platforms like TikTok, Twitter, Pinterest, etc. Have social media contests, referral codes, gift guides, and reward programs.
Use the right hashtags (#blackfriday2022 , #blackfridaysale , #blackfridaydeals , etc.). This increases the post's organic reach and helps the company keep its identity among the day's promotions and offers.
4. Email marketing
Promotional email campaigns are extremely efficient at informing consumers about deals, encouraging them to buy, and rewarding repeat business. Influencer marketing, on the other hand, has the ability to boost credibility and bring in new Black Friday clients.
5. Follow up
Your business's Cyber week sales are great, but one-time purchases should become recurring ones.
Follow up with a brief email of gratitude and a customer service survey or feedback request. Making consumers' lives simpler may pay off over time.
Contacting clients shows you care about them and your organization.
Taking advantage of Cyber Week may be a huge boost to a company's annual revenue. But don't get too worked up just yet; Black Friday and Cyber Monday are simply the tip of the iceberg when it comes to Christmas shopping. Just make sure you have some way of measuring success and then use that data to improve. In any case, the holiday season is rapidly approaching.
If you’re out of resources and need to get ready for the new sales boost, contact Owl Financial Group, and we’ll help you finance your new inventory.
CALL US TODAY at 212-319-1250 for a private, discreet conversation on how you can leverage your jewelry assets to meet your cash needs.You can also email us at info@owlfinancialgroup.com with any questions you may have or schedule a meeting at our offices. https://linktr.ee/owlfinancialgroup
Owl Financial Group - Respected and trusted by Jewelers and Manufacturers throughout the world.
#jeweler #diamondindustry #diamonddealers #diamonddistrict #diamonddistrictnyc#47thstreet #jckevents #rapaport #rapaportmagazine #gemstone #cusioncut #carat#emeraldcut #gemology #gianewyork
CALL US TODAY at 212-319-1250 for a private, discreet conversation on how you can leverage your jewelry assets to meet your cash needs.
You can also email us at info@owlfinancialgroup.com with any questions you may have or schedule a meeting at our offices.
Owl Financial Group - Respected and trusted by Jewelers and Manufacturers throughout the world for over a decade.
Warm Regards,
Kathy Hillelson & Kalman Klein
Owl Financial Group, LLC
P: 212.319.1250 | F: 888.518.5744 | 844.CALL.OWL
info@owlfinancialgroup.com